Embrace your Cowboy Carter era with this upgrade to the iconic 90s blow dry. According to Cusick: “It’s all about really natural volume, but with a polished structure. The biggest tip I can give you with this sort of thing is to set it on a roller while you’re doing your make-up and getting ready. Then, prep your hair with a really nice mousse: I love Authentic Beauty Concept’s Amplify mousse.” Job done.

Swooshy, bouncy and ultra-polished, this is set to become one of this summer’s most requested looks.  “The old money bob trend is probably my favourite trend that I’ve seen with bobs,” says Cusick. “For this I’d again use the ABC mousse and then while it’s wet, I’d spray in ABC’s Glow Spray Serum, which is an amazing new product that you can pop in when your hair is wet. It gives you so much shine and heat protection. And after that, I’d just do a little set with a curling tong.” 

Bows were a fashion week staple back in 2023, and the trend has been gathering pace ever since. “Bow stacking has been all over our social feeds,” says Cusick, “and it’s such an easy way to elevate a really simple hairstyle. You can take a standard messy top knot and define the curls a little bit using the ABC Hand & Hair Cream, just to give a soft texture, but no crunch.”