Ask any of us Londoners if we’re in need of some joy right now and you can expect a resounding Y E S. The winter slump has been real – but we’re so nearly out of it. To celebrate the start of spring, Longchamp is bringing its feelgood mission to central London this week for a mood-boosting surprise event you won’t want to miss.
The Parisian Maison’s new collection is buoyed by a sense of optimism, with a colour palette to rival the warmth of a golden hour sunset: we’re talking dopamine-heady pops of apricot, orange and strawberry red, with crochet daisy dresses, upcycled shorts, luxury bags and more. Head to Piccadilly Circus this Thursday morning from 8am and soak up the spring-fuelled, sunshine-soaked energy as Longchamp brings a ‘surprise’ to the capital. Stop by on your commute to work for a healthy dose of joy.